5 lessons from Melissa Matross, Head of Mobile at The Hotwire Group and former Director of User Experience - MX Conference 2012.
#1. Quit complaining.
#2. Know your customer.
#3. Look at other industries. (know your competitors and outside your industry)
#4. Know and speak the data. (understand what metrics are important in your company)
#5. Own your solutions.
#2. Breaking the rules
#3. Being interdisciplinary until it hurts
#4. Get ahead of the Duck, way ahead
#5. Theory counts
#6. New conceptual models & methods
#7. Getting from vision to stuff
#8. Oh yeah, and have Fun!!!!!” —8 lessons learnt along the way, Genevieve Bell, Director of User Interaction and Experience, Intel Labs - MX Conference 2012
Good design should make a product useful
Good design is aesthetic design
Good design will make a product understandable
Good design is honest
Good design is unobtrusive
Good design is long-lived
Good design is consistent in every detail
Good design is environmentally friendly
Last but not least, good design is as little design as possible” —
Dieter Rams in Objectified (2009) directed by Gary Hustwit
Gert Hildebrand, head of MINI design, BMW
The LEGO design process has four steps.
P0 - “LEGO designers, marketers, finance staff, and others look broadly at potential business opportunities, study consumer trends, and come up with ideas for their business groups.”
P1 - “the ideation phase […] it’s when the product groups start brainstorming concepts that might address the opportunities”
P2 - “the best concepts from the previous phase are developed, business cases are prepared, and prototypes are created.”
P3 - “LEGO executives look at account development and manufacturing costs, and decide which product s to take to market.”
- Jay Greene, Design is how it works (2010)