March 2013
2 posts
February 2013
1 post
December 2012
1 post
September 2012
3 posts
“I’m not going to censor myself to comfort your ignorance.”
—Jon Stewart (via treymis)
“D4D [Design for Delight] is our number 1 weapon in attaining growth and there is no #2”
—Scott Cook
July 2012
1 post
“Henry Ford understood this when he remarked, “If I’d asked my customers what they wanted, they’d have said a ‘faster horse’”. This is why traditional techniques such as focus groups and surveys, which in most cases simply ask people what they want, rarely yield important insights.”
—Tim Brown, Change By Design (2009)
April 2012
1 post
Play
March 2012
2 posts
Melissa Matross, The Hotwire experience
5 lessons from Melissa Matross, Head of Mobile at The Hotwire Group and former Director of User Experience - MX Conference 2012.
#1. Quit complaining.
#2. Know your customer.
#3. Look at other industries. (know your competitors and outside your industry)
#4. Know and speak the data. (understand what metrics are important in your company)
#5. Own your solutions.
“#1. Turning our tools on ourselves
#2. Breaking the rules
#3. Being interdisciplinary until it hurts
#4. Get ahead of the Duck, way ahead
#5. Theory counts
#6. New conceptual models & methods
#7. Getting from vision to stuff
#8. Oh yeah, and have Fun!!!!!” —8 lessons learnt along the way, Genevieve Bell, Director of User Interaction and Experience, Intel Labs - MX Conference 2012
#2. Breaking the rules
#3. Being interdisciplinary until it hurts
#4. Get ahead of the Duck, way ahead
#5. Theory counts
#6. New conceptual models & methods
#7. Getting from vision to stuff
#8. Oh yeah, and have Fun!!!!!” —8 lessons learnt along the way, Genevieve Bell, Director of User Interaction and Experience, Intel Labs - MX Conference 2012
February 2012
10 posts
“Good design should be innovative
Good design should make a product useful
Good design is aesthetic design
Good design will make a product understandable
Good design is honest
Good design is unobtrusive
Good design is long-lived
Good design is consistent in every detail
Good design is environmentally friendly
Last but not least, good design is as little design as possible” —
Good design should make a product useful
Good design is aesthetic design
Good design will make a product understandable
Good design is honest
Good design is unobtrusive
Good design is long-lived
Good design is consistent in every detail
Good design is environmentally friendly
Last but not least, good design is as little design as possible” —
Dieter Rams in Objectified (2009) directed by Gary Hustwit
Play
JACK: Experience Brands: (Brand) Love isn't enough →
blog.jackmorton.com
A new study by Accenture (http://bit.ly/xHldfD) shows that brand love isn’t enough to keep customers loyal and focused on your brand. It’s a perfect parellel to relationships (a nod to Valentine’s Day tomorrow). An enduring feeling of loyalty isn’t enough to keep the spark alive - you…
“The smartest designs address needs consumers never knew they had.”
—Design is how it works - Jay Greene (2010)
“Design and desire are inseparable. Design is important as it is the holistic approach which produces the ‘want to have’ factor. Eighty per cent of customers buy the MINI due to its design, so designing a product with the ‘want to have’ factor has certainly paid off in this case.”
—
Gert Hildebrand, head of MINI design, BMW
http://www.designcouncil.org.uk/publications/Design-Council-Magazine-issue-1/Design-matters/
Design for Business (D4B)
The LEGO design process has four steps.
P0 - “LEGO designers, marketers, finance staff, and others look broadly at potential business opportunities, study consumer trends, and come up with ideas for their business groups.”
P1 - “the ideation phase […] it’s when the product groups start brainstorming concepts that might address the opportunities”
P2 - “the best concepts from the previous phase are developed, business cases are prepared, and prototypes are created.”
P3 - “LEGO executives look at account development and manufacturing costs, and decide which product s to take to market.”
- Jay Greene, Design is how it works (2010)
